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We set out to make Tender & True better from the beginning, with no compromises and with the certifications to prove it. That's why we partnered with the Global Animal Partnership (GAP), a third-party nonprofit organization, to guarantee that the chicken in each and every Tender & True Chicken & Brown Rice Recipe has been certified humanely raised.

Price: $14.99
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    Overall Customer Rating of 30 Reviews:

    Dogs Favorite

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    Both my dogs love this food.

    Yum!

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    My dog gets so excited for this recipe! Very happy.

    Nebraska

    Love!

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    My dog absolutely love this food!

    Tennessee

    High quality food!

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    I was looking for a new, higher quality food to switch my dog over to recently, when I came across Tender&True on Instagram. I was satisfied with the great lengths that they went to get their various certifications. In addition, I liked that it was a smaller, US based company. The price was reasonable, considering how expensive some other high quality brands are. This is especially important since I'm a student. The company also has excellent availability for their products. Food can be purchased on Amazon, Chewy, and their own website. I felt more confident knowing that if I moved, I could still order this food from various outlets.
    I took the leap and purchased this food since it met my standards. My dog really loves it! The chicken and brown rice combo is great for his more sensitive stomach. He seems to be more satisfied with his meals and has healthier bathroom habits.
    Tender& True has great discounts running frequently and I'm overall very happy with the company and the experience they provide. 10/10 would recommend for any pet owner!

    Good Grain

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    • Brown Rice
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    Appreciate the fact that this food contains brown rice, such a healthy grain. I did some research and discovered that Tender & True has always offered a grain recipe. Other pet food companies added grain options only when marketing required it based on feedback from the FDA.