FREE SHIPPING ON ORDERS OVER $49.99
*Excludes Alaska & Hawaii


We set out to make Tender & True better from the beginning, with no compromises and with the certifications to prove it. That's why we partnered with the Global Animal Partnership (GAP), a third-party nonprofit organization, to guarantee that the chicken in each and every Tender & True Chicken & Brown Rice Recipe has been certified humanely raised.

Price: $14.99
    Size:


    Update price
    Quantity:
    Overall Customer Rating of 27 Reviews:
    Tennessee

    High quality food!

    Rating:
    Pros:
    Cons:
    I was looking for a new, higher quality food to switch my dog over to recently, when I came across Tender&True on Instagram. I was satisfied with the great lengths that they went to get their various certifications. In addition, I liked that it was a smaller, US based company. The price was reasonable, considering how expensive some other high quality brands are. This is especially important since I'm a student. The company also has excellent availability for their products. Food can be purchased on Amazon, Chewy, and their own website. I felt more confident knowing that if I moved, I could still order this food from various outlets.
    I took the leap and purchased this food since it met my standards. My dog really loves it! The chicken and brown rice combo is great for his more sensitive stomach. He seems to be more satisfied with his meals and has healthier bathroom habits.
    Tender& True has great discounts running frequently and I'm overall very happy with the company and the experience they provide. 10/10 would recommend for any pet owner!

    Good Grain

    Rating:
    Pros:
    • Brown Rice
    Cons:
    Appreciate the fact that this food contains brown rice, such a healthy grain. I did some research and discovered that Tender & True has always offered a grain recipe. Other pet food companies added grain options only when marketing required it based on feedback from the FDA.

    Five Stars

    Rating:
    Pros:
    • Corgi Approved
    • Great for Picky Eaters
    Cons:
    I have a 3 year old Corgi who is the world's pickiest eater. I have wasted so much money trying different brands of food for him. I got a sample of this from Tender & True when I sent them an email. The customer service person was super nice and sent me a free box of goodies. Billie, our corgi liked the food, which is a miracle. We just bought an 11 lb bag.

    Humanely Raised Chicken!

    Rating:
    Pros:
    • No Antibiotics
    Cons:
    We thought our dog was allergic to chicken until we found them a better quality food. This stuff is great. Using chicken that is free of antibiotics, seems to really make a big difference. We will buy the 23lb bag next time.

    Pets enjoy this food

    Rating:
    Pros:
    Cons:
    Both our pets loved this food at first bite. No hesitation at all! Good Stuff!!!