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We set out to make Tender & True better from the beginning, with no compromises and with the certifications to prove it. That's why we partnered with the Marine Stewardship Council (MSC), a third-party organization, to guarantee that the Whitefish in each and every Tender & True Whitefish & Potato Recipe has been certified sustainable seafood.

Price: $14.99
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    Overall Customer Rating of 47 Reviews:

    The dogs rate it great, our vet not so much...

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    • pricey
    • hard to find
    • ingredients connected to heart diseas
    Just after buying this food, we had our annual vet visit. And our vet mentioned that some grain free foods have been associated with heart disease in certain dog breeds: https://www.fda.gov/animal-veterinary/outbreaks-and-advisories/fda-investigation-potential-link-between-certain-diets-and-canine-dilated-cardiomyopathy
    Fortunately, Tender and True is not on the list of foods associated with heart disease. But peas are, which is one of the ingredients to stay away from, and they are in this food. Peas and legumes seem to be the problem.
    Unfortunately, both of our retrievers are on the list of breeds associated with heart disease from eating grain free foods. They are fine right now.
    So, it's hard to recommend grain free food even though our dogs love this kibble. I guess if people choose the one without peas and legumes they should be ok, but they need to check the website above for more info.
    It's a bummer, because our dogs love this food and it took us a long time to find kibble that they both like.

    great item

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    I got this bag of dog food for my son's dog . He really loves it. Have no problems with this type of food for him. Last long for one dog. I Definitely would get this kind of dog food agian for my son's dog.

    tore it up

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    I give this product two big thumbs up! My dogs absolutely think this is the best dog food ever. I noticed since I started feeding this food their coats is a lot more shiny and they have a ton more of energy than they did before.

    Good quality

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    My dog loves the taste, and I love that it's made with such great ingredients. This company really goes out of its way to make sure that ALL the dog food they make is made with love. I would highly recommend this to anyone who loves their dog

    best choice

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    My chocolate lab is on a strict grain free diet and is sensitive to what he eats. He enjoys eating Tender & True Ocean Whitefish & Potato Recipe Dry Dog Food. I have been wanting to try an organic alternative dog food and I believe this is the best choice for him.