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We set out to make Tender & True better from the beginning, with no compromises and with the certifications to prove it. This grain-free diet is not only USDA certified organic, but we have partnered with the Global Animal Partnership (GAP), a third-party nonprofit organization, to guarantee that the organic chicken in each and every Tender & True Organic Chicken & Liver Recipe has been certified humanely raised.

Price: $1.99

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    Overall Customer Rating of 32 Reviews:

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    Pros:
    • USDA organic
    • humane-certified
    • recyclable cans
    Cons:
    • no bulk discounts
    • no clearly plastic-free options
    • may have excess packaging
    This is the most ethically-sourced cat food I’ve been able to find – both USDA Organic and humane-certified! (Though consumers do need to be careful not to assume that each product from this brand has the same certifications.)
    Definitely like the cans better than the bag since the wet food is better for nonhuman companions and the containers can be recycled; would be very interested in a sustainable-container dry food for when it’s really needed (like during certain kinds of travel). I really appreciate the transparency about the ingredients and the different levels of “humane.”
    My main qualm is in ordering; it’s not clear from the website how much fits in a box for shipping, so it’s hard to know how to order the most efficient number, to cut down on excess packaging.
    My other suggestions for improvement are bulk options – both more food in each can (for multiple-pet households) and bulk-purchase discounts. Tender & True is expensive, and in part I understand why – but a discount for buying more would certainly make things easier, and make this food accessible in the first place for many other "fur-baby" parents I know!

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    My cat loves the Tender and True organic chicken and liver canned cat food. Soon as I crack open the can, he goes nuts. He goes even crazier when he starts smelling it. He enjoys the food. I love that it is grain free and has added vitamins, minerals and nutrient nutrients cats need. Giving my cat this food that has no fillers is always a good feeling. I feel confident in feeding him this stuff. Two paws up from my little fella!

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    i had never tried this brand before and was afraid my picky babies wouldnt like it but i was wrong. they absolutly devoured it. both of them really ate every bite of it and wanted more. i will be buying this from now on. they were really bored with the friskies i feed them so i was very happy to have found this brand.

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    Revieved this soft cat food to try on my cats. My male cat loves soft food. He chowed this chicken and liver down. I like the thoughts of organic food for my cat. Its better for their system. No added preservative. The combined flavors tease the cats tongue too.

    Nice packaging

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    The packaging is very vibrant and fun looking! Love that it is organic and I know exactly what I am feeding my cats! They seemed to really enjoy the taste as it did not last long in their dishes! The container is easy to open as well. Portion size is good