This is the most ethically-sourced cat food I’ve been able to find – both USDA Organic and humane-certified! (Though consumers do need to be careful not to assume that each product from this brand has the same certifications.)
Definitely like the cans better than the bag since the wet food is better for nonhuman companions and the containers can be recycled; would be very interested in a sustainable-container dry food for when it’s really needed (like during certain kinds of travel). I really appreciate the transparency about the ingredients and the different levels of “humane.”
My main qualm is in ordering; it’s not clear from the website how much fits in a box for shipping, so it’s hard to know how to order the most efficient number, to cut down on excess packaging.
My other suggestions for improvement are bulk options – both more food in each can (for multiple-pet households) and bulk-purchase discounts. Tender & True is expensive, and in part I understand why – but a discount for buying more would certainly make things easier, and make this food accessible in the first place for many other "fur-baby" parents I know!