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We set out to make Tender & True better from the beginning, with no compromises and with the certifications to prove it. That's why we partnered with the Marine Stewardship Council (MSC), a third-party organization, to guarantee that the Salmon in each and every Tender & True Salmon & Sweet Potato Recipe has been certified sustainable seafood.

Price: $2.19
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    Overall Customer Rating of 17 Reviews:

    Terrific Product

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    My 2 Poms LOVE this food.

    Salmon & Sweet Potato

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    My dog, who is sometimes picky about what he puts in his mouth, has never refused to eat this product. He appears to relish it. This makes me happy.

    Natural Food

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    Simple ingredients make this food great. Salmon is such a superfood and dogs love it. It is impressive that this food is wild caught, so much better for the environment.

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    • great quality
    • helps allergies
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    I have 2 labs and they love this food. I mix 1/4 cup with their dry food. I give them the salmon because it is supposed to help their coats and they both tend to have allergies in the spring. So far no itching so I hope it is helping.

    Life time customer

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    I am so happy that I tried this dog food. We have salmon and sweet potato. My dog is finicky about his food. He usually lets it sit all day before eating it. With Tendner and True, he watches me put it in his bowl and eats it immediately. We will be a customer for life